Social Media Management
Technologies and Strategies for Creating Business Value
Springer Texts in Business and Economics
- Format: Innbundet
- Antall sider: 250
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- Serienavn: Springer Texts in Business and Economics
- EAN: 9783319219899
- Utgivelsesår: 2015
- Bidragsyter: Van Looy, Amy
839,-
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.
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