Customer Relationship Management
Concept, Strategy, and Tools
Springer Texts in Business and Economics
- Format: Innbundet
- Antall sider: 411
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- Serienavn: Springer Texts in Business and Economics
- EAN: 9783662553800
- Utgivelsesår: 2018
- Bidragsyter: Kumar, V.; Reinartz, Werner
979,-
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.
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