The Behavioral Economics of Translation

This book applies frameworks from behavioral economics to Western thinking about translation, mapping four approaches to eight keywords in translation studies to bring together divergent perspectives on the study of translation and interpreting.

The volume takes its points of departure from the tensions between the concerns of behavioral and neoclassical economists. The book considers on one side behavioral economists¿ interest in the predictable irrationality of ¿Humans¿ and its nuances as they unfold in terms of gender, here organized around Masculine Human, Feminine Human, and Queer perspectives, and on the other side neoclassical economists¿ chief concerns with the unfailing rationality of the ¿Econs.¿ Robinson applies these four approaches across eight chapters, each representing a keyword in the study of translation¿agency; difference; Eurocentrism; hermeneutics; language; norms; rhetoric; and world literature¿with case studies that problematize the different categories.