When Sport Meets Business
Capabilities, Challenges, Critiques
Pocket
Engelsk
- Format: Pocket
- Antall sider: 256
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- EAN: 9781473948051
- Utgivelsesår: 2016
529,-
Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.