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The Phoenix Encounter Method: Lead Like Your Business Is on Fire!

The Phoenix Encounter Method: Lead Like Your Business Is on Fire!
The Phoenix Encounter Method: Lead Like Your Business Is on Fire!
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A radical new leadership strategy to transform business as we know it¿from a dream team of INSEAD professors and mega-bestselling author Ram Charan 

The business landscape is littered with the wreckage of companies that crashed and burned when an apocalypse came¿in the shape of new competitive technologies, upstart entrants, demographic shifts, and new world orders. Who can feel safe in firestorm change?

The authors of The Phoenix Encounter Method don¿t advise safety. In fact, their method of leadership thinking requires you to imagine burning your business to the ground¿throwing yourself into a firestorm change¿and turning the upheaval to your organization¿s advantage. It can then rise, phoenix-like, from the ashes, stronger and more powerful than ever.

Written with a sense of urgency and purposefully radical provocation, The Phoenix Encounter Method represents the forward thinking of legendary business guru Ram Charan and professors from