The Great Plant-Based Con

WINNER OF THE INVESTIGATIVE FOOD WORK AWARD AT THE GUILD OF FOOD WRITERS AWARDS 2023

''The most incredible book'' Delia Smith

''Persuasive, entertaining and well researched'' Sunday Times

Plant-based is best for health, go vegan to help save the planet, eat less meat... Almost every day we are bombarded with the seemingly incontrovertible message that we must reduce our consumption of meat and dairy - or eliminate them from our diets altogether.

But what if the pervasive message that the plant-based diet will improve our health and save the planet is misleading - or even false? What if removing animal foods from our diet is a serious threat to human health, and a red herring in the fight against climate change.

In THE GREAT PLANT-BASED CON, Jayne Buxton demonstrates that each of these ''what-ifs'' is, in fact, a reality. Drawing on the work of numerous health experts and researchers, she uncovers how the separate efforts