The Expectation Effect

WINNER OF THE BRITISH PSYCHOLOGICAL SOCIETY AWARD 2022
A SUNDAY TIMES BEST PAPERBACK OF 2023
A BBC RADIO 4 BOOK OF THE WEEK
A FINANCIAL TIMES BEST BOOK OF 2022: HEALTH AND WELLBEING
A WATERSTONES BEST BOOK OF 2022: POPULAR SCIENCE

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People who believe ageing brings wisdom live longer.
Lucky charms really do improve an athlete''s performance.
Taking a placebo, even when you know it is a placebo, can still improve your health.
Welcome to The Expectation Effect.

David Robson takes us on a tour of the cutting-edge research happening right now that suggests our expectations shape our experience. Of course, you can''t just think yourself thinner, happier or fitter, but using this book you can reframe many different facets of your life. These easy-to-use skills will help you on your way to becoming the person you want to be, living the life you want to liv