The Einstein Effect

"A fascinating and funny guide to history''s favorite genius-and why he still matters." -A.J. Jacobs, New York Times bestselling author

A fascinating look into how Einstein''s genius and science continues to show up in so many facets of our everyday lives and his enduring legacy as an unlikely pop culture icon.

Albert Einstein was the first modern-day celebrity and, decades after his death, still has the world''s most recognizable face. His influence is seen in much of the technology we use every day: GPS, remote controls, weather forecasts, even toothpaste. But it''s not just Einstein''s scientific discoveries that continue to shape our world. His legacy underpins the search for aliens, the rescue of refugees, the invention of time machines, and the debunking of fake news. He appears in new books, TV shows, and movies all the time-and fans are paying millions for Einstein relics at auction.

Award-winning author and journalist Benyamin Cohen