The Digital Business Start-Up Workbook

How do I know if my idea will work?
How do I decide on the business model?
How do I find my audience?

Your digital business start-up journey begins here.

From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.

Learn how to:

¿ Assess whether your business idea will work online/digitally
¿ Choose the right business model for your proposition and avoid wasting time
¿ Assess demand, viability and uncover untapped needs and gaps in the market
¿ Build a usable, engaging website and mobile app
¿ Create a buzz