The Content Strategy Toolkit

In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what¿s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you¿ll face.

In this practical and relevant guide, you¿ll learn how to:

• Identify problems with your content and persuade your bosses it¿s worth the time and resources to do it right
• Assemble a stellar team for your content project
• Prepare your organization for content transformation
• Make sense of your business environment and understand your audience