Storynomics
Story Driven Marketing in the Post-Advertising World
- Format: Innbundet
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- EAN: 9780413778000
- Utgivelsesår: 2018
- Bidragsyter: McKee, Robert; Gerace, Thomas
299,-
Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success