Rethinking Competitive Advantage

From the million-copy-bestselling author of Execution

''The most influential consultant alive.'' Fortune

Welcome to the age of big tech. The old rules no longer apply.

How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world''s top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.

Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six unwritten rules that make the digital giants thrive: from how they use digital platforms and create corporate ''ecosystems'', to the way they approach team organisation and moneymaking.

But these rules are not the preserve of Silicon Valley. Charan shows that they can be applied to any company that wants to be competitiv