Rethinking Competitive Advantage

From the million-copy-bestselling author of Execution

''Ingenious . . . An insightful and practical guide for leaders and practitioners at every level.'' Forbes

Welcome to the age of big tech. The old rules no longer apply.

How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world''s top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.

Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate ''ecosystems'', to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today.

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