Redefining Propaganda in Modern China

Usage of the political keyword ''propaganda'' by the Chinese Communist Party has changed and expanded over time. These changes have been masked by strong continuities spanning periods in the history of the People''s Republic of China from the Mao Zedong era (1949¿76) to the new era of Xi Jinping (2012¿present).

Redefining Propaganda in Modern China builds on the work of earlier scholars to revisit the central issue of how propaganda has been understood within the Communist Party system. What did propaganda mean across successive eras? What were its institutions and functions? What were its main techniques and themes? What can we learn about popular consciousness as a result? In answering these questions, the contributors to this volume draw on a range of historical, cultural studies, propa­ganda studies and comparative politics approaches. Their work captures the sweep of propaganda ¿ its appearance in everyday life, as well as during extraordinary momen