Qualitative Analysis Using NVivo

Software is cut and dried ¿ every button you press has a predictable effect ¿ but qualitative analysis is open ended and unfolds in unpredictable ways. This contradiction is best resolved by separating analytic strategies ¿ what you plan to do ¿ from software tactics ¿ how you plan to do it. Expert NVivo users have unconsciously learned to do this. The Five-Level QDA^¿ method unpacks the process so that you can learn it consciously and efficiently.

The first part of the book explains how the contradiction between analytic strategies and software tactics is reconciled by "translating" between them. The second part provides both an in-depth description of how NVivo works and comprehensive instruction in the five steps of "translation". These steps are illustrated with examples from a variety of research projects. The third part contains real-world qualitative research projects from a variety of disciplines, methodologies, and kinds of qualitative