Privacy in Practice

Privacy is not just the right to be left alone, but also the right to autonomy, control, and access to your personal data. The employment of new technologies over the last three decades drives personal data to play an increasingly important role in our economies, societies, and everyday lives. Personal information has become an increasingly valuable commodity in the digital age.

At the same time, the abundance and persistence of personal data have elevated the risks to individuals'' privacy. In the age of Big Data, the Internet of Things, Biometrics, and Artificial Intelligence, it is becoming increasingly difficult for individuals to fully comprehend, let alone control, how and for what purposes organizations collect, use, and disclose their personal information. Consumers are growing increasingly concerned about their privacy, making the need for strong privacy champions ever more acute.

With a veritable explosion of data breaches highlighted almost daily across the gl