Principles of Services Marketing
- Format: Pocket
- Antall sider: 554
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- EAN: 9780077152345
- Utgivelsesår: 2014
- Bidragsyter: Palmer, Adrian
749,-
Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.