Practical Product Management for Product Owners

Master Agile Product Owner Behaviors that Lead to Marketplace Winners!

Organizations pour vast resources into building new products and services. Yet too many are poorly conceived, don''t delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. Now, there¿s an expert guide to the behaviors, stances, and practices of world-class agile product development, reflecting deep in-the-trenches experience from world-renowned experts.

In Practical Product Management for Product Owners, Chris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need an