Planning and Managing Public Relations Campaigns
A Strategic Approach
PR In Practice
- Format: Pocket
- Antall sider: 352
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- Serienavn: PR In Practice
- EAN: 9781789663204
- Utgivelsesår: 2020
- Bidragsyter: Gregory, Anne
449,-
A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.