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One Click

Jeff Bezos and the Rise of Amazon.com

Pocket
Engelsk
One Click
One Click
  • Forfatter: Richard L. Brandt
  • Format: Pocket
  • Antall sider: 224
  • Språk: Engelsk
  • Forlag/Utgiver: SD Books
  • EAN: 9780670920679
  • Utgivelsesår: 2012
  • Bidragsyter: Brandt, Richard L.
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Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a happy-go-lucky mogul and a notorious micromanager. This title explores what makes Bezos Bezos.