Nfts Are a Scam / Nfts Are the Future

The nationally bestselling author and streetwear entrepreneur Bobby Hundreds's manifesto about NFTs, the future of creativity, and bringing his brand and community into the modern digital space.

Bobby Hundreds has spent twenty years building his streetwear company, The Hundreds, to be as much a community as a brand. So when Bobby discovered NFTs in 2020, he knew that the technology had the makings of a revolution. Now fans could not only directly support artists and creators but also have a genuine stake in the success of the work. Here, Bobby saw a way for the Hundreds community to participate in the brand as never before.

But was this a good idea? Are NFTs truly the future of creativity? Or just a fad? Are they a scam? Maybe they are all those things.

In NFTs Are a Scam / NFTs Are the Future, Bobby digs deep into these questions and more: Are NFTs fashion? A cult? Already over? Just beginning? None of the answers are simple, and Bobby works thr