Netnography
The Essential Guide to Qualitative Social Media Research
- Format: Innbundet
- Antall sider: 472
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- EAN: 9781526444691
- Utgivelsesår: 2019
- Bidragsyter: Kozinets, Robert
1 419,-
In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.