Marketing Strategy for Museums
A Practical Guide
Routledge Guides to Practice in Museums, Galleries
- Format: Pocket
- Antall sider: 240
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- Serienavn: Routledge Guides to Practice in Museums, Galleries
- EAN: 9781032313153
- Utgivelsesår: 2023
- Bidragsyter: Lister, Christina (Marketing consultant)
439,-
Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums' missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.
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