Marketing Moves
A New Approach to Profits, Growth, and Renewal
- Format: Innbundet
- Antall sider: 193
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- EAN: 9781578516001
- Utgivelsesår: 2001
- Bidragsyter: Kotler, Philip; Jain, Dipak C.; Maesinsee, Suvit
679,-
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.