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Marketing Management

Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
Pocket
Engelsk
Marketing Management
Marketing Management
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899,-

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The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.