Marketing Concepts and Strategies
- Format: Pocket
- Antall sider: 832
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- EAN: 9781473778580
- Utgivelsesår: 2023
- Bidragsyter: Simkin, Lyndon (Coventry University, UK); Dibb, Sally (Coventry University, UK); Pride, William (Texas A&M University); Ferrell (University of New Mexico); Ferrell (Auburn University, USA)
849,-
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors'' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.