Leading from Purpose

LEADING FROM PURPOSE IS TRANSFORMING LEADERSHIP AT THE WORLD''S TOP COMPANIES

''I can''t imagine leading Ben & Jerry''s without it'' Jostein Solheim, CEO of Ben & Jerry''s

''Makes lives deeper, organisations stronger and society more cohesive.'' Paul Polman, CEO, Unilever

''Purpose has really enhanced my impact as a leader.'' Ralph Hamers, CEO of ING Bank

''My purpose has acted as a guiding light to help me centre and ground myself to lead effectively when it''s needed most.'' Loren Shuster, Chief People Officer at LEGO

Drawing on ten years of experience working with more than 10,000 executives from companies around the world, Nick Craig takes you on a revelatory journey to understand your purpose, find clarity and focus and lead with inspiration.

When uncovered, purpose becomes our most fundamental guiding principle. Explaining where true purpose lies and demystifying where it doesn''t, Craig offe