Hidden Persuasion
33 Psychological Influences Techniques in Advertising
- Format: Pocket
- Antall sider: 192
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- EAN: 9789063695316
- Utgivelsesår: 2019
- Bidragsyter: Andrews, Marc; van Leeuwen, Matthijs; van Baaren, Rick
299,-
A paperback version of the book published by BIS in 2014Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behaviour?