Global Business: Management
- Format: Pocket
- Antall sider: 248
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- EAN: 9780995682092
- Utgivelsesår: 2021
- Bidragsyter: Willcocks, Leslie
449,-
Focuses on the major challenges of running marketing and R&D functions in an international business. Insights, into how businesses manage organisation structure and architecture; sourcing and the supply chain; information systems and emerging technologies; and human resources, in different parts of the world-globally, regionally and domestically.