Fundamentals of Strategy

Understand and apply the essential concepts and techniques of strategy.

Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy.

This latest edition is renewed and revised to reflect contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation. Each chapter includes a diverse range of international examples from across sectors and industries, including start-ups, non-profits, and multinationals. End-of-chapter case studies further help you to connect theories to real-world scenarios.

The nine chapters provide an accessible introductory analysis of the ''strategic position'' and ''strategic choices'' facing contemporary organisations.

Topics explored include macro-environmental and industry analysis, strategic capability, stakeholders and culture