The Fashion Business Manual

The world¿s first visual guide for fashion business. The manual covers branding, product development, wholesaling, retailing, setting up your business and form templates. Business information is presented in short, easy to read paragraphs. Practical advice is presented in a step-by-step guide with illustrated examples. OVERVIEW - It's not a traditional business book The Fashion Business Manual is the world¿s first visual manual for fashion business. It covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world. WHO IS IT DESIGNED FOR? - Fashion Designers While fashion designers can be incredibly talented, they often lack the business skills to make it in the fashion world. Usually visually driven, many have never touched a business book which significantly hurts the su