Timeless Treasures

In a 2021 study, McKinsey describes Certified Pre-Owned (CPO) within the watch market as ''the industry''s fastest-growing segment''. The trade in pre-owned watches is expected to overtake that in new watches by the middle of the decade. ''Certified Pre-Owned'' is thus a booming trend. Pre-owned watches are becoming increasingly popular for various reasons: CPO makes classic watches and exclusive rarities accessible to connoisseurs, but also to new customers. Since the fine pieces are authenticated by experts, the market offers security. Above all, however, the CPO business enables an emotional approach: buyers get watches with a history that they can perpetuate themselves and then pass on to the next generation. Dive into the fascinating world of watches and watch collecting with Timeless Treasures.

Does a good watch really have to be expensive? What factors determine the condition of a watch? What should I look for when buying? Are CPO watches a goo