Visual Communication for Architects and Designers

Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges.

You will learn how to:

• Understand differences in communication design, representation design and presentation design and know how to use these skills to your advantage;

• Structure the visual and verbal argument in your presentation;

• Design your presentation layouts, architectural competitions, boards and digi