The Watch

This impeccably researched and lavishly illustrated book tracesthe evolution of the watch across the twentieth century.It charts the early rise of the wristwatch, shows how thecataclysmic events of the 1929 Wall Street Crash unexpectedlyled to a golden age of watch production, and demonstrates howthe electronic watch, which almost destroyed the traditionalindustry, led to a mechanical watch renaissance in the lastpart of the century. Each chapter focuses on a specific decade,opening with an introduction to the era¿s stylistic and designhighlights and then examines the development of specificgenres of watches.Hundreds of color photographs include full-page close upsthat reveal intricate details of form, texture, and design.Alexander Barter¿s vast knowledge informs his gripping texts,which discuss the major achievements in watch technologyand design. This book also includes vintage advertisementsand other promotional materials, helping to give a sense ofthe eras in which they were create