Creative Selection

<p><b>An insider's account of Apple's creative process during the golden years of Steve Jobs.</b></p><p>'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process –from generating ideas to doing a demo for Steve Jobs.'<br>Adam Grant</p><p>Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. <i>Creative Selection</i> recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.</p><p>Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he