Value Proposition Design
How to Create Products and Services Customers Want
Strategyzer
- Format: Pocket
- Antall sider: 320
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- Serienavn: Strategyzer
- EAN: 9781118968055
- Utgivelsesår: 2014
- Bidragsyter: Osterwalder, Alexander; Pigneur, Yves; Bernarda, Gregory; Smith, Alan; Papadakos, Trish
399,-
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.