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When Sport Meets Business

Capabilities, Challenges, Critiques

Pocket
Engelsk
When Sport Meets Business
When Sport Meets Business
  • Format: Pocket
  • Antall sider: 256
  • Språk: Engelsk
  • Forlag/Utgiver: SD Books
  • EAN: 9781473948051
  • Utgivelsesår: 2016
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Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.