From a one-to-one Messaging App to a Global Communication Platform
Digital Media and Society
- Format: Pocket
- Antall sider: 256
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- Serienavn: Digital Media and Society
- EAN: 9781509550531
- Utgivelsesår: 2023
- Bidragsyter: Johns, Amelia; Matamoros-Fernandez, Ariadna; Baulch, Emma
229,-
In the 2010s, as messaging apps replaced SMS to become the main communication technologies for millions of people around the world, WhatsApp rose above its rivals to become a global communication platform.
In this book, Amelia Johns, Ariadna Matamoros-Fernandez and Emma Baulch provide a comprehensive account of WhatsApp¿s global growth. They begin with its emergence from a messaging app to its purchase by Meta in 2014, which, they argue, transformed WhatsApp from a simple, ¿gimmickless¿ app into a global communication platform. Understanding this development can shed light on the current status of WhatsApp in relation to rivals, the trajectory of Meta¿s industrial development, and how global digital economies and social media landscapes are evolving with the rise of ¿Superapps¿. This book explores how WhatsApp¿s unique characteristics mediate new kinds of social and commercial transactions, how they pose new opportunities and challenges for platform regulation, civic participatio
In this book, Amelia Johns, Ariadna Matamoros-Fernandez and Emma Baulch provide a comprehensive account of WhatsApp¿s global growth. They begin with its emergence from a messaging app to its purchase by Meta in 2014, which, they argue, transformed WhatsApp from a simple, ¿gimmickless¿ app into a global communication platform. Understanding this development can shed light on the current status of WhatsApp in relation to rivals, the trajectory of Meta¿s industrial development, and how global digital economies and social media landscapes are evolving with the rise of ¿Superapps¿. This book explores how WhatsApp¿s unique characteristics mediate new kinds of social and commercial transactions, how they pose new opportunities and challenges for platform regulation, civic participatio
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