Creator Culture

Explores new perspectives on social media entertainment
There is a new class of cultural producers¿YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others¿who are part of a rapidly emerging and highly disruptive industry of monetized ¿user-generated¿ content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied.
In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies.
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