Creative Tourism in Smaller Communities

Tourists are travelling the world in greater numbers than ever before, seeking immersive cultural experiences. This massive rise of tourism has caused issues of environmental and cultural sustainability in the world''s global cities. At the same time, smaller cities and rural communities struggling with increasing urbanization and the loss of traditional industries could benefit from increased tourism.

Smaller cities and communities are uniquely well-suited to hosting tourists seeking authentic connection with local cultures. Locally led, collaborative efforts to build creative tourism industries have the possibility to reinvigorate communities facing economic depression or devastation. Creative tourism offers the opportunity to build socially and environmentally sustainable channels for cultural and economic growth that benefit locals and visitors alike.

Creative Tourism in Smaller Communities examines the processes, policies, and methodologies of creative tourism