User Tested

An insightful discussion and practical guide on how to put customers back into the center of your business model

With so many digital experiences touching our lives¿and businesses¿it¿s understandable to feel like you¿re drowning in data. There¿s a dashboard or chart for just about everything, but data alone can¿t help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let you experience what it¿s really like to be your customer. Only human insight from real people can do that.

User Tested gives both individual contributors and executives an approachable, pragmatic playbook for stepping beyond standard business metrics and infusing real human insight into every business decision, design, and experience.

In this book, you¿ll:

• Learn how businesses became obsessed with data¿but disconnected from their customers¿and why that¿s not sustainable
• G