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Nettbutikk for bedrifter og skoler

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Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare

Jean-Noel Kapferer

Pocket

Engelsk

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Forfatter: Jean-Noel Kapferer
Format: Pocket
Antall sider: 240
Språk: Engelsk
Forlag/Utgiver: SD Books
EAN: 9780749474362
Utgivelsesår: 2015
Bidragsyter: Kapferer, Jean-Noel

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Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.