Losing the Signal
The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
- Format: Pocket
- Antall sider: 288
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- EAN: 9781847941725
- Utgivelsesår: 2015
- Bidragsyter: McNish, Jacquie; Silcoff, Sean
Winner of the Canadian National Business Book Award 2016
Shortlisted for the FT/McKinsey Business Book of the Year Award 2015
In 2009, BlackBerry controlled half of the US smartphone market. Today that number is less than one per cent. What went so wrong?
Losing the Signal is the riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed; instead, the rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.
With unprecedented access to key players, senior executives, directors, and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in a small Canadian city and went on to control half of the US smartphone market. However, at the very moment BlackBerry was ranked the wo