Freemium Economics
Leveraging Analytics and User Segmentation to Drive Revenue
The Savvy Manager's Guides
- Format: Pocket
- Antall sider: 254
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- Serienavn: The Savvy Manager's Guides
- EAN: 9780124166905
- Utgivelsesår: 2014
- Bidragsyter: Seufert, Eric Benjamin (Editor, Mobile Dev Memo)
529,-
Presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. This book provides guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model.