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Employer Brand Management

Practical Lessons from the World's Leading Employers

Employer Brand Management
Employer Brand Management
  • Forfatter: Richard (People in Business UK) Mosley
  • Format: Innbundet
  • Antall sider: 316
  • Språk: Engelsk
  • Forlag/Utgiver: SD Books
  • EAN: 9781118898529
  • Utgivelsesår: 2014
  • Bidragsyter: Mosley, Richard (People in Business, UK)
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Attract, recruit, and retain the very best with a strategic employer brand

From one of the world''s leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company''s best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you''ll be taken step-by-step through the employer brand development process. You will find information on the latest deve