Visual Analytics Fundamentals

Master the Fundamentals of Modern Visual Analytics--and Craft Compelling Visual Narratives in Tableau!

Do you need to persuade or inform people? Do you have data? Then you need to master visual analytics and visual storytelling. Today, the #1 tool for telling visual stories with data is Tableau, and demand for Tableau skills is soaring. In Visual Analytics Fundamentals, renowned visual storyteller and analytics professor Lindy Ryan introduces all the fundamental visual analytics knowledge, cognitive and perceptual concepts, and hands-on Tableau techniques you''ll need.

Ryan puts core analytics and visual concepts upfront, so you''ll always know exactly what you''re trying to accomplish and can apply this knowledge with any tool. Building on this foundation, she presents classroom-proven guided exercises for translating ideas into reality with Tableau 2022. You¿ll learn how to organize da