UX For Dummies

UX For Dummies is a hands-on guide to developing and implementing user experience strategy. Written by globally-recognized UX consultants, this essential resource provides expert insight and guidance on using the tools and techniques that create a great user experience, along with practical advice on implementing a UX strategy that aligns with your organisation''s business goals and philosophy. You''ll learn how to integrate web design, user research, business planning and data analysis to focus your company''s web presence on the needs of your customers, gaining the skills you need to be effective in the field of user experience design.

Whether it''s the interface, graphics, industrial design, physical interaction or a user manual, being anything less than on point can negatively affect customer satisfaction and retention. User experience design fully encompasses traditional human-comput