Producing Animation 3e

Producing Animationis a clear and comprehensive guide to a dynamic industry. Already a relied-upon resource by professionals and students alike, this book covers the process from concept to screen while defining the role of the producer at each phase. The third edition features new content on the latest innovations plus insights on key topics from industry experts, sidebars on legal matters, as well as case studies on content adaptation and artists¿ insider production experiences.

¿ A complete step-by-step guide to identifying, pitching, developing, and producing an animated project with detailed resources for production planning, budgeting, scheduling, tracking, delivering, marketing, and distribution

¿ Tools to establish the best production practices as tested from the inner workings of animation pipelines at successful studios, both large and small

¿ A unique collection of in-depth knowledge, exper