Ethnography and Virtual Worlds

A practical guide to the ethnographic study of online virtual worlds

Ethnography and Virtual Worlds is the only book of its kind¿a concise, comprehensive, and practical guide for students, teachers, designers, and scholars interested in using ethnographic methods to study online virtual worlds, including both game and nongame environments. Written by leading ethnographers of virtual worlds, and focusing on the key method of participant observation, the book provides invaluable advice, tips, guidelines, and principles to aid researchers through every stage of a project, from choosing an online fieldsite to writing and publishing the results.

• Provides practical and detailed techniques for ethnographic research customized to reflect the specific issues of online virtual worlds, both game and nongame
• Draws on research in a range of virtual worlds, including Everquest, Second Life, There.com, and World of Warcraft
• Provides suggestions f