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Electronic Marketing

Theory and Practice for the Twenty-First Century

John O'Connor, Eamonn Galvin, Martin Evans
Pocket
Engelsk
  • Forfattere: John O'Connor , Eamonn Galvin , Martin Evans
  • Format: Pocket
  • Antall sider: 456
  • Språk: Engelsk
  • Forlag/Utgiver: SD Books
  • EAN: 9780273684763
  • Utgivelsesår: 2003
  • Bidragsyter: O'Connor, John; Galvin, Eamonn; Evans, Martin
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679,-

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"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.